https://tdsblog.com/dye-off-natural-vs-synthetic/
RESEARCH FINDINGS
For the project, i was assigned to do research on a topic that's titled responsible consumption and production. So im just gonna straightforwardly jump into this in terms of what i wanna do for my collection and how am i going to connect my design with my messages
Firstly Lets take a look at my research findings. This is very straight to the point because for me this is the most important thing that i need to know when building my concept and i will talk more about that soon.
So, When i first heard of the title (??) the immediate thing that popped in my head straight away is fast fashion. As we all know fast fashion is undoubtedly speeding towards environmental disaster as stated here:
Let me give you some examples
on fast fashions impacts on water:
Global fashion also consumes 93 billion metric tons of clean water each year, about half of what Americans drink annually.
Cotton is especially a material that needs A LOT of water. For example, one kilogram of cotton used to produce a pair of jeans can consume 7,500 to 10,000 liters of water—the amount a person would drink over 10 years.
even The dyeing process for fabrics, which uses toxic chemicals, is responsible for 17 to 20 percent of global industrial water pollution.
so without a doubt, the fast fashion industry or fashion industry, in general, needs to change the way they operate especially in textiles manufacturing.
OPEN ABSTRACT
Now we're going to talk about my fashion campaign and what Im planning to do for my collection. as u heard just now, i only emphasize on one environmental impact which is water like excessive usage of water and water pollution. because for my collection, Im only gonna focus on one impact which is water pollution and ill tell you why about it sooner
show moodboard
SHOW CONCEPT BOARD
in terms of concept. I wanted to go in black. all black. but i always knew since the beginning that I want to incorporate some royal blue accent as a symbol of hope and positivity because Ive mentioned before that to me blue is a happy-sad color. despite my love for black in the intention to keep my identity as an individual when designing a collection, I also use black for the collection as an interpretation of my own perceptions regarding this issue because even as a naive person about this problem I also feel like its bad. so back to the royal blue color, we actually just had a meeting with najah on last week and she is a Australian based sustainable specialist. she told me that i could deliver a message about natural dye since im using the color blue which is kinda the same as indigo blue. because long time ago humans only use natural dyes that were made of fruits, mineral plants and other natural resources.
TEXTURE SAMPLES
when I was doing research on its impacts on the environment especially the research on water pollution. i saw a lot of pictures of polluted water that is being mixed with dyes. so I immediately got an idea for that. Basically, these are the photos I found on the internet. do you see that sort of bubbly effect on the water surface. My idea is to use that toxic chemical effect as my design element. I show you an example here - i just trace the photo following the lines and use that as my element of design. Basically, this is how I'm going to connect my design thinking with my message by incorporating this toxic chemical effect within my designs. so that when people look at the garments and they see these interesting textures I will have something to share with them because these textures are about water pollution.
SHOW DESIGNS
anyways here are some examples of how I'm going to incorporate the textures and also how my collection is gonna look based on the concept i just talked about earlier. so basically for the final garment all of my final three looks will be shredded
Btw ever single item that youre seeing here is used clothes except for the base that im gonna use since each all of this designs need a base to
PHOTOSHOOT
Lastly is the photoshoot ideas for my campaign. Since I'm focusing on water pollution, I'm just imagining somewhere with water. I personally feel like it doesn't have to be somewhere extremely polluted or dirty just to show deliver the message because I'm just gonna let my garments and the models do the talk. I hope it does make sense because my garments are basically the focal point and the background which could be a lake or a river or whatever that is, is just to show the natural world that we are destroying.
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