Final Project : The UNSDG Campaign
For the project, I was assigned to do research on a topic that's titled responsible consumption and production. So I'm just gonna straightforwardly jump into this in terms of what my collection is about and how the designs are connected to my messages.
Firstly Let's take a look at my research findings. This is very straight to the point because for me this is the most important thing that I need to know when building my concept.
So, When I first heard of the title responsible consumption and production the immediate thing that popped up in my head straight away is fast fashion. As we all know fast fashion is undoubtedly speeding toward environmental disasters.
Fashion is responsible for 10 percent of human-caused greenhouse gas emissions and 20 percent of global wastewater and uses more energy than the aviation and shipping sectors combined.
Fast fashions impacts on water:
Global fashion also consumes 93 billion metric tons of clean water each year, about half of what Americans drink annually.
Cotton is especially a material that needs A LOT of water. For example, one kilogram of cotton used to produce a pair of jeans can consume 7,500 to 10,000 liters of water—the amount a person would drink over 10 years. Even The dyeing process for fabrics, which uses toxic chemicals, is responsible for 17 to 20 percent of global industrial water pollution. The fast fashion industry also contributes to climate change due to greenhouse gas emissions. The fashion industry produces 1.2 million metric tons of CO2 each year, according to a study. In addition, the fashion industry also uses large amounts of fossil fuel-based plastic for packaging and hangers.
then of course when we talk about fast fashion, we talk about waste due to excessive consumption or production of clothes. Actaully only less than one percent of clothing is recycled to make new clothes. The fibers in clothing are polymers, long chains of chemically linked molecules. So that means when you Wash and wear the clothes, it shortens and weakens these polymers, so by the time a garment is discarded, the polymers are too short to turn into a strong new fabric. In addition, most of today’s textile-to-textile recycling technologies till these days still cannot separate out dyes, contaminants, or even a combination of fabrics such as polyester and cotton.
so without a doubt, the fast fashion industry or fashion industry, in general, needs to change the way they operate especially in textiles manufacturing.
The decoupling of environmental deterioration from economic growth and doing more with less are two of the biggest worldwide problems in integrating environmental sustainability with economic growth and welfare. To encourage sustainable consumption and production habits and to achieve the transition to a greener and more equitable global economy, resource decoupling and impact decoupling are required.
Respecting the biophysical limits of the earth and reducing present global consumption rates to fit with the biophysical ability to deliver ecosystem services and benefits are essential components of sustainable consumption and production practices.
The formation of waste, particularly hazardous waste, is avoided or minimized, and greenhouse gas emissions are prevented or reduced in a circular economy. A circular economy is one of the current sustainable economic models. Products and materials are designed in such a way that they can be reused, remanufactured, recycled, or recovered and thus maintained in the economy for as long as possible.
Malaysia is on track to miss its 2020 targets to divert 40% of waste from landfills and increase recycling rates to 22%. According to the most recent stats available, almost 90% of waste was reportedly disposed to sanitary landfills, while only 10.5% was recycled1. These targets were set out as far back as August 2005 in Malaysia’s National Strategic Plan (NSP) for Solid Waste Management.
Achieving economic growth and sustainable development requires that we urgently reduce our ecological footprint by changing the way we produce and consume goods and resources.
View Goal Target
Now, let's go back to my collection!
The Earth Threat collection
what is it about?
The Earth Threat - Autumn/ Winter 2022 collection is focusing on water pollution and delivers a story about natural and synthetic dyes through the implementation of royal blue within all of the 3 looks. The purpose of the collection is to bring awareness and influence the young designers to be a lot more conscious when making their own brands, especially in the context of the way they manufacture their clothes. Perhaps, the possibility of getting rid of synthetic dyes completely from clothing manufacturing might be unrealistic to aim for because it is absurd from a business perspective. Thus, what designers or fashion brands can do is partially incorporate natural dyes within their textile and clothing manufacturing if not completely because I think the point here is not to make zero mistakes but to have a balance in order to slow down the impact from rapidly driving us towards environmental disasters. That leads to the reason why in the poster I quoted a phrase that goes "the first step that one can take to save the planet is to be conscious" is because I want to make the audience think about how their life choices alone impact the world around them because ultimately, in order to make a change it has to start with ourselves.
However, keep scrolling down to see some amazing impactful clothing brands that promote sustainability from international to some of the best local designers and brands!
Sustainable Campaigns & Brands
(Global & Local)
Sometimes words are insufficient (although they play a crucial part) to effectively deliver a sustained message, able to capture attention, and prompt consumers to think about their buying habits (and not only that). The support of certain allies, namely visuals, may be helpful.
Advertising campaigns have always been extremely effective communication tools, able to affect those who watch them or, at at least, cause people to ponder on a certain issue, regardless of their platform, whether it is social media, TV, magazines, or billboards. For years, even sustainability and fashion firms, in particular, have used campaigns that integrate morals and aesthetics, uniting the inspiring and useful ends.
Some sustainable fashion campaigns have left, and are currently leaving, a mark that is so strong that it can be considered a turning point and the tool through which some fundamental values can be communicated. These campaigns are very important to raise awareness, tell a story, excite, and bring a community together around a certain theme.
Here are some examples from international brands:
For her autumn campaign, Stella McCartney accelerated the lifetime of the garments by transporting them straight to a Scottish landfill for the photo shoot by Harley Weir, carried out in association with the artist Urs Fischer. McCartney's business is vegetarian, and 53% of her women's line is manufactured from sustainable materials. The idea behind the collection was to explore waste and consumerism.
All three of the McCartney runway show's fall 2017 models, Birgit Kos, Iana Godnia, and Huan Zhou, were photographed together while posing in the rubbish off the shore of Eastern Scotland. Kos is shown sleeping atop a dilapidated, abandoned automobile. To dispel any misconceptions that Godnia got the short end of the stick and had to lie on a heap of trash headed for the dump, that picture really shows clean, domestic rubbish that was collected and taken to a recycling facility.
A summary of plastic trash statistics was included in a statement about the autumn campaign. For instance, 63 billion gallons of oil are needed annually to provide plastic water bottles to the United States alone, yet more than 90% of those bottles are only used once before being thrown away.
The militant mood of the spring-summer '19 campaign for the Vivienne Westwood mainline is authentically Westwood. Her DIY punk style is employed to depict the climate emergency, including plastic water bottles that have been transformed into gas masks and a paddling pool filled with cans to represent ocean pollution. The result is honest but not overly earnest fashion advocacy, delivered with her trademark tongue-in-cheek humor.
Jigsaw's 2015 campaign, "For Life, Not Landfill," urged customers to prolong the useful lives of their clothing in an effort to lower the estimated 350,000 tonnes of clothing that are disposed of in landfills in the UK each year. The campaign took over the tube station of London's Oxford Street, the center of the world's largest fast-fashion retailers, and displayed vividly colored images of Jigsaw's 2015 collection with old items from the 1990s given by patrons.
The contrasting images of a landfill that served as the background added even more strength to the message—that Jigsaw clothing is designed to last and is still appropriate now as it was the day it was purchased. The campaign received a lot of internet acclaim for its efforts to combat fashion advertising stereotypes as well as for providing a much-needed counterbalance to the "Buy, Dispose, Repeat" attitude.
We customers may genuinely make a small contribution to help solve the significant issue facing the fashion industry. We may show kindness by keeping the clothes longer, buying better-quality clothing, recycling worn clothing, and purchasing secondhand or upcycled products. And, here are 7 Malaysian fashion companies that look great while being respectful to the environment and people:
Activewear is expected to become more popular in 2021, and Terrae distinguishes out from the competition since it makes sustainability and circular business practices a priority in all it does. Materials are utilized that are ethically and sustainably sourced: A 100 percent recycled fiber, ECONYL regenerated nylon is created from organic cotton, repurposed materials, and ocean-derived fishing nets. By utilizing these materials, they are assisting in the removal of hazardous maritime trash, lowering CO2 emissions, and decreasing landfill waste. Terrae also tries to be as open as possible about the sources of their certified recyclable packaging materials and organic cotton (certification provided).
Usu-i, which in Japanese means "thin," was established in 2017 by Oeston Woo and represents the tonal difference in the gradation. Usu-i, which combines poetic composition, print, and volume for a refined, simple, and comfortable sartorial style that is comparable to the gentleness of water, is about imagining life in a picturesque manner. In order to avoid wasting fabric during the cutting step, the business uses zero-waste pattern cutting to minimize the odd areas between pattern pieces while managing the design. In order to maximize the practice of sustainability, the company also embraces the usage of natural-dyed fabrics.
A social venture called Suri Lifestyle was founded in September 2016 with the goal of empowering single, disadvantaged moms via the selling of goods made from recycled denim. Suri Lifestyle aims to give the single moms employment opportunities in addition to teaching them recognized sewing skills so they can earn money in the future. Japanese boro, a quilting technique used to mend torn clothing by sewing patches in place using sashiko stitching, is one of the waste management methods Suri Lifestyle employs. Their Boro Patch Kimono, a product of their cooperation with Tarik Jeans, is the most renowned example of this method.
People all throughout the globe are aware of and engage in the practice of responsible consumption and production (Goal 12). The main goals of responsible consumption and production are to limit chemical waste, use natural resources efficiently, and reduce food losses and waste formation.
Malaysia continues to lag behind other countries when it comes to recycling and other sustainable waste management techniques. In 2015, Malaysia's recycling rate is only 10.5 percent, which is lower than other industrialized nations' rates of more than 40 percent. Although the public is aware of the significance, the authorities said that they had not received the expected degree of response from them. Only 5% of the garbage produced daily in Malaysia, which is over 30,000 tonnes, is recycled. By 2020, the government wants Malaysia to have a 20 percent recycling rate.
Starting on January 1, 2016, Malaysia's government will impose a maximum punishment of RM 1,000 on anybody who fails to segregate their solid waste into different categories based on the types of plastic bags they use. According to the Urban Wellbeing, Housing and Local Government Deputy Minister, Datuk Halimah Mohamed Sadique, "we will start distributing pamphlets on the topic on July 1 and by September 1, reminders will be sent to families who still do not comply with the legislation."
All Malaysians are proud of the great phenomenon that is diversity. Malaysia has a diverse culture, thus there are many different occasions to celebrate. People gather for celebrations in order to eat, drink, and have a good time. A significant amount of food might be wasted when there are so many parties. I don't want to imply that these occasions have bad effects, but I do believe that individuals should moderate their eating habits to avoid wasting food by consuming large amounts of food at once.
This is the waste composition of Malaysians in 2015.
In Malaysia, cities are home to over 78 percent of the country's residents. Just in Malaysia's major city of Kuala Lumpur, 3,000 tonnes of food waste are produced every day.
The processing and treatment of food waste present difficult issues for the Malaysian government. Due to its incorrect separation from municipal solid garbage, food waste contributes to the environmental issue. Most garbage or rubbish from homes or businesses is gathered and delivered to landfills, where it is ultimately buried, according to a study. Such treatment raises the possibility of producing dangerous greenhouse gases, such as methane, which might exacerbate global warming.
Garbage bags or the appropriate containers must be used for leftover waste before it can be disposed of in trash cans. Recyclable trash must be divided into different bags according to type, with paper trash going into a blue bag, plastic trash into a white bag, and other recyclable trash including glass, electronics, and aluminum cans going into a green bag. After being collected, all of this garbage often end up in landfills. The wastes consume precious areas that might be used to construct infrastructure, real estate, and agriculture.
In Malaysia, 89 percent of the collected MSW is disposed of in landfills, the most of which are open dumpsites. The majority of solid waste produced in Malaysia is dumped straight into landfills, which results in pollution and a shortage of land needed to build new landfills, according to the National Solid Waste Management Department.
Thus, it is very important for us as a consumer to drastically improve our recycling habits –at home, in schools, and at workplaces.
Recycling is the processing of trash and other old materials into new goods, eliminating the loss of potentially usable materials and lowering the need for new raw materials. Recycling can lessen the demand for water disposal, which lowers greenhouse gas emissions and prevents air and water pollution. Recycling is a fantastic strategy to reduce energy use and protect the environment.
In Dengkil, there is a dump. The dump is only a little over 150 acres in size. The rubbish is buried rather than burnt. Currently, the rubbish pile is 20 meters high. "The mounds of rubbish at the Dengkil Inert Waste Landfill will eventually fill it during the next four to five years. The garbage has been accumulating since we started in 2006, or a little over ten years, according to the worried landfill manager.
Recycling 7.4 cubic yards of landfill area are spared for every tonne of plastic. A 60-watt lamp can run for six hours on recycled plastic bottles. Recycling plastic is more cost-effective than incinerating it by a factor of two. Aluminum may be recycled repeatedly without degrading. If it were broken down, the process would take 400 years to complete organically. Recycling one aluminum can saves the energy equivalent to three hours of TV use. A glass bottle can operate a 100-watt light bulb for 4 hours whereas a plastic bottle can power a 60-watt bulb for 6 hours. Glass may be reused and is completely recyclable. 17 trees, 2 barrels of oil, and 4,100 kilowatts of energy are saved by one tonne of paper.
Since dumpsites occupy more than 50% of the area, we may lower the amount of land utilized for garbage disposal. Due to the fact that governments spend more than 20% of their budget on waste management, we may also cut back on these costs. Additionally, Malaysia spends about USD 28 million annually on the importation of "waste" paper, as well as a sizeable quantity of "waste" plastic and "waste" glass. Recycling really allows people to make a lot of money since the materials are so expensive. People should not be driven by the need to make money in order to recycle since doing so will prevent them from wasting the earth's natural resources.
Malaysian Enviromental NGOs
We live in a world where our behavior determines how healthy our surroundings are. As a result, there are many ways for you, as citizens of the lowly realm of Earth, to share your enthusiasm and love for the environment with others who share your viewpoint.
Not only that, but everyone has a shared obligation to look for the planet; yet, this duty is voluntary and won't be imposed on anybody. Whatever you can do to assist the environment, no matter how modest, it will still be appreciated.
After all of that, here are some Malaysian NGOs you MUST be aware of if you care about the environment and want to effect change.
When Biji-Biji was established in December 2012, it started by addressing environmental challenges by recycling garbage into gifts and merchandise. At 2013, Biji-Biji established their first Open Workshop off Jalan Ipoh in Jalan Sungkai. Metalworking and woodworking are the principal pursuits. A second Open Workshop was inaugurated in Jalan Nangka, off Jalan Ipoh, later in 2015. Electronics, sewing, and tailoring are the key activities in this session. In addition, Biji-Biji uses open source principles, which involve sharing ideas and data. Beginning in May 2017, Biji-biji will base its activities in Publika, Kuala Lumpur, in a maker-space that welcomes the general public.
Founded in 1985, CETDEM is an independent, non-profit organization based in Petaling Jaya. Our work revolves around research, advocacy, education, and consultancy. They are committed to improving environmental quality through the appropriate use of technology and sustainable development.
CETDEM was incorporated with a commitment to improving environmental quality through the appropriate use of technology and sustainable development.
They have actively sought to address diverse environmental issues such as the impact of long-term climate change on Malaysian Society, sustainable energy, sustainable transport, organic farming (sustainable agriculture), and in its totality, the sustainable development landscape.
Here is one of the environmental campaigns that hati.my listed from the environment category
Comments
Post a Comment